20th century advertising has taught us to associate quality artwork and polish with quality products. Given two apps that do the same thing, a potential customer will pick the one that looks and feels better. This means every great app needs great art. Since most developers aren’t artists or designers by trade, I’ve assembled a [...]
Archive for the ‘color’ Category
Color 101
Color 101 Color is important. We see in color. Different colors make us feel different ways, or remember different things. Most companies take their colors very seriously. Coca-Cola red is trademarked color. Pantone has copyrighted their color sets. The Brits feel it necessary to add an extra letter to their colours. Color is powerful but [...]